A selection of cross-plan email campaigns for Blue Shield. The first campaign message sought to reinforce value for members getting ready for open enrollment. The second is a holiday newsletter, focusing on mental health for current members. And the last, a welcome back email to returning members, highlighting their top benefits.

Value Subject/Preheader:
Supporting every step of your health journey
Blue Shield’s benefits have your back.

Holiday Subject/Preheader:
Your answer to holiday stress.
A mental health guide when you need it most.

Welcome Back Subject/Preheader
Together, we can make 2021 healthier & happier
Explore your benefits today.