A selection of our top-performing Enterprise email nurtures and the Webex newsletter. I led all content conception, copywriting, and content strategy.

Performance highlights:

The Webex newsletter (I named this "The Collaboratory") drove 30k UVs to site in first calendar year and 700 gated asset downloads.

Our Webex email nurtures nurtures drove 85k unique visitors from 2021-2022, 600+ MQLs, and attributed to over $10 million in pipeline influenced for closed sales from 2022-23.