In my first year at Webex, I created the concepts for the Webex newsletter and pitched them to leadership. Essentially, we wanted a monthly touchpoint to deliver a round-up of our brand’s latest content and news. But, even more than that, we wanted the newsletter to speak to our audience in an authentic way and provide real, tangible insights on the state of technology and the workforce. Thus, the name, “The Collaboratory”, and tagline, “Groundbreaking ideas are born in inclusive spaces,” which underscore the core mantra of the Webex brand: inclusive collaboration for every team, employee, and business, anywhere in the world.
The Collaboratory drove 30k UVs to site in first calendar year and 700 gated asset downloads.
I was also tasked with the conception and creation of Webex Enterprise Email Nurture program. These email campaigns tied back to our newsletter, as well as other marketing touchpoint like webinars, events, and gated asset downloads. Each nurture focused on a product category (Meetings, Calling, Contact Center, Devices) or broader work trend (Hybrid Work, Return to Office, Remote Work). These nurtures drove 85k unique visitors from 2021-2022, 600+ MQLs, and attributed to over $10 million in pipeline influenced for closed sales from 2022-23.