I worked on both storyboards and video scripts for this sampling of videos, which included placements for traditional TV and YouTube, as well as Cisco social channels and large-scale customer events.

A variety of eye-catching stories for curated product capsules and collections.

A selection of our top-performing Enterprise email nurtures and the Webex newsletter. I led all content conception, copywriting, and content strategy.

Performance highlights:

The Webex newsletter (I named this "The Collaboratory") drove 30k UVs to site in first calendar year and 700 gated asset downloads.

Our Webex email nurtures nurtures drove 85k unique visitors from 2021-2022, 600+ MQLs, and attributed to over $10 million in pipeline influenced for closed sales from 2022-23.

A range of homepage, display ad, and email headlines for Webex by Cisco products, including video conferencing, cloud calling, and collaboration devices.

A series of digital and print OOH signage for the Cisco Networking Cloud product launch as well as Cisco Live Las Vegas (actual placements at the bottom of page).

This email campaign sought to reinforce the active brand identity while simultaneously marketing a specific product category in the secondary messaging due to high inventory.

A selection of cross-plan email campaigns for Blue Shield. The first campaign message sought to reinforce value for members getting ready for open enrollment. The second is a holiday newsletter, focusing on mental health for current members. And the last, a welcome back email to returning members, highlighting their top benefits.

Value Subject/Preheader:
Supporting every step of your health journey
Blue Shield’s benefits have your back.

Holiday Subject/Preheader:
Your answer to holiday stress.
A mental health guide when you need it most.

Welcome Back Subject/Preheader
Together, we can make 2021 healthier & happier
Explore your benefits today.

As Athleta evolved to include commute and work clothes in addition to high-performance workout apparel, we worked to infuse that performance sensibility into the new product. Here we started with a bang, and then gave the customer outfitting highlights to drive traffic across product categories.

Recent blog pieces written for Webex, TaskRabbit, Scandinavian Designs, and more. Click the images to read the original content!

As lead writer for this Series B funded biotech startup, I wrote all copy for their first customer acquisition campaign. This included welcome, nurture, and acquisition campaigns, as well as paid social ads.

In these campaigns, I worked as lead copywriter with our digital team to overhaul and expand the brand’s welcome and winback email series. For the Welcome series, we emphasized product and perk messages, within the element of the core brand mantra—inspiring women and girls to reach their potential through fitness and community.

Athleta’s Winback email project was a 3-touchpoint series aimed at reactivating customer segments with different levels of engagement.

Campaigns targeted a range of customer segments, including recent purchases still engaging with emails, engaged prospects, non-purchasers, and engaged non-purchasers. We differentiated with different promotions, messages and Subject Lines. This example was a 3 month send to lapsed purchasers still engaging with emails.

At first it was tough to speak to the city with this email campaign’s hero image—but then the aha moment came!

A selection of print ads for Scandinavian Designs and Dania Furniture. These ads were placed in publications like San Diego Home & Garden, Spokane Coeur d’ Alene Living, and Palm Springs Life.

Working with the creative team at California Closets, I wrote engaging, inspiring copy to introduce customers to the new Martha Stewart Everyday System. The hook? "Storage shouldn't stand still--it should adapt as your needs change."